Psychology of Social Situations

Front

Social Norms

Back

Shared standards of acceptable and typical behavior by groups.

Front

Social Influence Theory

Back

Social pressure to behave or think in certain ways can be normative or informational.

Front

Persuasion

Back

The techniques applied to convince the self or others of particular ideas, actions, or beliefs.

Front

Elaboration Likelihood Model

Back

Outlines two main routes to persuasion: central and peripheral.

Front

Central Route to Persuasion

Back

Use evidence and logical arguments to persuade people.

Front

Peripheral Route to Persuasion

Back

Attempts to associate objects, people, or events with positive or negative cues.

Front

Foot-in-the-Door Technique

Back

Asking someone to comply with a small request makes it more likely a person will comply with a larger request.

Front

Door-in-the-Face Technique

Back

Asking for a large request that will be refused and then asking for a smaller request which is granted.

Front

The Halo Effect

Back

The tendency for positive impressions of a person, company, brand or product in one area to positively influence one's opinion or feelings in other areas.

Front

Conformity

Back

A change in behavior or attitudes brought about by a desire to follow the beliefs or standards of other people.