PDM Unit 2 Branding Flashcard

PDM Unit 2 Branding Flashcard

Assessment

Flashcard

Business

9th Grade

Practice Problem

Easy

Created by

Janice Ritchey

Used 1+ times

FREE Resource

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15 questions

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1.

FLASHCARD QUESTION

Front

What is the combination of different promotional methods a company uses to communicate with customers called?

Back

Promotional Mix

2.

FLASHCARD QUESTION

Front

Which term describes the overall plan that outlines how a business will find and attract customers?

Back

Marketing Strategy

3.

FLASHCARD QUESTION

Front

What is the plan called that details how a company will communicate about their products or services to customers?

Back

Promotional Strategy

4.

FLASHCARD QUESTION

Front

Sophia wants to reach a wide audience using digital technologies. Which type of marketing should she use?

Back

Digital Marketing

5.

FLASHCARD QUESTION

Front

How does a company present its products or services to make them stand out in the market?

Back

Product Positioning

6.

FLASHCARD QUESTION

Front

What identifies a company's products or services and makes them different from others?

Back

Brand

7.

FLASHCARD QUESTION

Front

What is a legally protected symbol, word, or design that represents a company or product?

Back

Trademark

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