PDM Unit 2 Branding Flashcard

Front

What is the combination of different promotional methods a company uses to communicate with customers called?

Back

Promotional Mix

Front

Which term describes the overall plan that outlines how a business will find and attract customers?

Back

Marketing Strategy

Front

What is the plan called that details how a company will communicate about their products or services to customers?

Back

Promotional Strategy

Front

Sophia wants to reach a wide audience using digital technologies. Which type of marketing should she use?

Back

Digital Marketing

Front

How does a company present its products or services to make them stand out in the market?

Back

Product Positioning

Front

What identifies a company's products or services and makes them different from others?

Back

Brand

Front

What is a legally protected symbol, word, or design that represents a company or product?

Back

Trademark

Front

Hannah is starting her own bakery and wants to make sure her customers can easily recognize and remember her brand. What are the visible elements she should focus on?

Back

Brand Identity

Front

What term describes the human characteristics given to a brand?

Back

Brand Personality

Front

What is the aspect of brand communication called that ensures all communications from a company have a consistent tone and style?

Back

Brand Voice