7 Functions of Marketing

Front

A retail store employee puts a pair of shoes on a customer and asks the customer if the shoe fits right.

Back

Selling

Front

A retailer decides to mark down the store's selection of swimsuits in August.

Back

Pricing

Front

A team of workers approach customers in a mall to ask them their opinion about the upcoming political election and the candidates running for office.

Back

Marketing Information Management

Front

A television commercial stresses the benefits of buying a new protein bar.

Back

Promotion

Front

A company uses information from its sales records to reduce its product line by eliminating the products that did not sell well in the past two years.

Back

Product Service Management

Front

A small manufacturer applies for a bank loan in order to upgrade its computer network.

Back

Financing

Front

A manufacturer of apparel signs a contract with a company that specializes in trucking and warehousing of imported goods. What is this process called?

Back

Distribution

Front

Steve works in marketing research. His main job is to gather data from focus groups and analyze it to discover marketing trends and customer buying patterns.

Back

Marketing Information Management

Front

When the tan colored M&M was removed from the standard M&M package, the Mars candy company held a contest and allowed fans to vote on the next color of M&M. Blue won the customer voting contest. What does this process exemplify?

Back

Product Service Management

Front

Lisa is responsible for checking in all inventory at Subway and making sure the food products get rotated and stored properly. What is this process called?

Back

Distribution