Rhetoric and Persuasion

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Rhetoric

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The art of effective or persuasive speaking or writing, often using figures of speech and other compositional techniques.

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Rhetorical

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Relating to or concerned with the art of rhetoric.

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Appeal

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A serious or urgent request, typically one made to the public, or an attempt to persuade someone to do something.

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Fallacy

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A mistaken belief, especially one based on unsound arguments.

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Persuade

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Cause someone to do something through reasoning or argument.

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Technique

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A way of carrying out a particular task, especially the execution or performance of an artistic work or a scientific procedure.