Understanding Greenwashing

Front

Greenwashing

Back

Deceptive eco-friendly claims

Front

Sin of Hidden Trade-off

Back

Focusing on one eco-friendly aspect

Front

Sin of No Proof

Back

Lack of evidence for claims

Front

Sin of Vagueness

Back

Broad, misleading terms

Front

Sin of Worshiping False Labels

Back

Fake certifications

Front

Sin of Irrelevance

Back

Unrelated eco-friendly claims

Front

Sin of Lesser of Two Evils

Back

Eco-friendly in a harmful category

Front

Sin of Fibbing

Back

False environmental claims

Front

Overcoming Greenwashing

Back

Transparency and honesty

Front

Consumer Education

Back

Awareness of greenwashing tactics