

Marketing and Services Concepts
Flashcard
•
Business
•
KG
•
Practice Problem
•
Easy
Nicholas Cordes
Used 1+ times
FREE Resource
Student preview

12 questions
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1.
FLASHCARD QUESTION
Front
Promotion
Back
The process of communicating with potential customers to inform, persuade, and remind them about a business’s products or services.
2.
FLASHCARD QUESTION
Front
Effective Communication
Back
The exchange of information in a clear, concise, and impactful way that ensures the message is understood by the intended audience.
3.
FLASHCARD QUESTION
Front
Personal Selling
Back
A direct form of communication where a salesperson interacts with a potential customer to persuade them to purchase a product or service.
4.
FLASHCARD QUESTION
Front
Advertising
Back
A paid, non-personal communication that promotes a business, product, or service through various media channels such as television, social media, radio, and print.
5.
FLASHCARD QUESTION
Front
Merchandising
Back
The process of promoting and selling products, including the display, pricing, and overall presentation of goods in a retail setting.
6.
FLASHCARD QUESTION
Front
Marketing Research
Back
The process of gathering, analyzing, and interpreting data about consumers, competitors, and the market to help businesses make informed decisions.
7.
FLASHCARD QUESTION
Front
Product
Back
A tangible good or intangible service that is offered to consumers to fulfill their needs or desires.
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