Marketing and Services Concepts

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Promotion

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The process of communicating with potential customers to inform, persuade, and remind them about a business’s products or services.

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Effective Communication

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The exchange of information in a clear, concise, and impactful way that ensures the message is understood by the intended audience.

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Personal Selling

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A direct form of communication where a salesperson interacts with a potential customer to persuade them to purchase a product or service.

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Advertising

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A paid, non-personal communication that promotes a business, product, or service through various media channels such as television, social media, radio, and print.

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Merchandising

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The process of promoting and selling products, including the display, pricing, and overall presentation of goods in a retail setting.

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Marketing Research

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The process of gathering, analyzing, and interpreting data about consumers, competitors, and the market to help businesses make informed decisions.

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Product

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A tangible good or intangible service that is offered to consumers to fulfill their needs or desires.

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Services

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Intangible activities or benefits provided to consumers, such as haircuts, financial consulting, or entertainment experiences.

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Intangible

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Something that cannot be physically touched or held, such as a service or a brand’s reputation.

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Inseparable

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A characteristic of services meaning they are produced and consumed at the same time, such as a concert or a live customer service interaction.