Business Formulas

Front

Customer Acquisition Cost (CAC)

Back

(Marketing Expenses + Sales Expenses) / Number of New Customers

Front

Customer Retention Rate (CRR)

Back

[(E - N) / S] × 100

Front

Selling Price

Back

(Cost × Desired Profit Margin) + Cost

Front

Equity

Back

Assets - Liabilities

Front

Net Income (Formula 1)

Back

Total Income - Cost of Goods Sold - Expenses

Front

Gross Profit

Back

Net Income - Cost of Goods Sold

Front

Net Income (Formula 2)

Back

Gross Profit - Expenses

Front

Income Tax Expense

Back

Gross Profit × Tax Rate

Front

Break-Even Point

Back

Total Monthly Cost / Selling Price