
Exploring Media Language and Meaning

Flashcard
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Other
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11th Grade
•
Hard
Wayne O'Brien
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10 questions
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1.
FLASHCARD QUESTION
Front
Barthes' term "polysemic" in media imagery
Back
Media imagery can produce multiple connotative effects.
Answer explanation
Barthes' term "polysemic" refers to the ability of media imagery to evoke multiple meanings and interpretations, highlighting that images can produce various connotative effects beyond a single, clear meaning.
2.
FLASHCARD QUESTION
Front
According to Barthes, what is the process of decoding media imagery?
Back
Through both denotative and connotative readings.
Answer explanation
Barthes argues that decoding media imagery involves both denotative and connotative readings. Denotation refers to the literal meaning, while connotation encompasses the cultural and emotional associations, making both essential for understanding.
3.
FLASHCARD QUESTION
Front
Critique of Barthes' theory?
Back
It underemphasises audience agency.
Answer explanation
Barthes' theory is critiqued for underemphasising audience agency, suggesting that it does not adequately account for how audiences interpret and engage with texts, limiting their active role in meaning-making.
4.
FLASHCARD QUESTION
Front
What is one way the media has an ideological effect on audiences, according to Barthes?
Back
By naturalising ideas through repetition.
Answer explanation
According to Barthes, the media naturalises ideas through repetition, making them seem normal and accepted. This process shapes audience beliefs without encouraging critical analysis, which is why this choice is correct.
5.
FLASHCARD QUESTION
Front
Which theorist is known for focusing on binary oppositions in media narratives?
Back
Claude Lévi-Strauss
Answer explanation
Claude Lévi-Strauss is known for his analysis of binary oppositions, which are fundamental structures in narratives, including media. His work emphasizes how these oppositions shape meaning and cultural understanding.
6.
FLASHCARD QUESTION
Front
How do media products construct ideologies, according to Lévi-Strauss?
Back
By positioning audiences to favour one side of an opposition.
Answer explanation
According to Lévi-Strauss, media products construct ideologies by positioning audiences to favour one side of an opposition, thus influencing perceptions and beliefs.
7.
FLASHCARD QUESTION
Front
Which theorist might argue that media products produce meaning via narrative progression?
Back
Tzvetan Todorov
Answer explanation
Tzvetan Todorov's narrative theory emphasizes the structure of stories, focusing on how narratives progress through stages. This aligns with the idea that media products create meaning through their narrative development.
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