Mar 2025 ETT Exam Revision Unit 1

Front

What is one role of technology in the tourism industry?

Back

Provides easy access to information

Front

Which technology trend is used for immersive destination previews?

Back

Augmented Reality

Front

What does the Internet of Things (IoT) do in smart destinations?

Back

Personalised experiences through connected device

Front

What is a customer journey map?

Back

A visual storyline of customer engagement

Front

Which of the following is a common customer touchpoint?

• Social media interactions
• Internal company meetings
• Supplier negotiations
• Employee training sessions

Back

Social media interactions

Front

What role does personalization play in travel technology?

Back

It fosters customer engagement and loyalty

Front

Which technology is used for secure transactions in tourism?

Back

Blockchain

Front

What is the importance of customer touchpoints?

Back

They help improve customer loyalty and retention

Front

Which of the following is a method to collect data on customer experiences?

Back

Surveys and questionnaires

Front

What is the purpose of contactless technology in tourism?

Back

To ensure health and safety