Rhetorical Appeals

Front

What is ethos?

Back

Ethos is a rhetorical appeal that focuses on the credibility and character of the speaker or writer. It aims to persuade the audience by establishing trust and authority.

Front

What is pathos?

Back

Pathos is a rhetorical appeal that evokes emotions in the audience. It aims to persuade by appealing to feelings such as pity, fear, or joy.

Front

What is logos?

Back

Logos is a rhetorical appeal that uses logic and reasoning to persuade the audience. It relies on facts, statistics, and logical arguments.

Front

Identify the appeal: 'As a doctor with 20 years of experience, I recommend this treatment.'

Back

Ethos - The speaker establishes credibility as a doctor.

Front

Identify the appeal: 'Imagine the joy of reuniting with your loved ones after a long separation.'

Back

Pathos - The statement evokes emotional feelings of joy and longing.

Front

Identify the appeal: 'Studies show that 90% of people prefer this brand over others.'

Back

Logos - The statement uses statistics to support the argument.

Front

What is the purpose of using rhetorical appeals?

Back

The purpose is to persuade the audience by appealing to their emotions, logic, or trust.

Front

Give an example of pathos in advertising.

Back

An advertisement showing a sad puppy in a shelter to evoke feelings of compassion and encourage adoption.

Front

Give an example of ethos in a speech.

Back

A speaker mentioning their qualifications and experience to gain the audience's trust.

Front

Give an example of logos in a debate.

Back

Presenting data and research findings to support a claim.