QUALITATIVE AND QUANTITATIVE RESEARCH

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Focuses on testing theories and hypotheses

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QUANTITATIVE

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Focuses on exploring ideas and formulating a theory or hypothesis

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QUALITATIVE

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Is analyzed through math and statistical analysis

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QUANTITATIVE

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Is analyzed by summarizing, categorizing and interpreting

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QUALITATIVE

Front

Mainly expressed in numbers, graphs and tables

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QUANTITATIVE

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Requires many respondents

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QUANTITATIVE

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Mainly expressed in words

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QUALITATIVE

Front

Closed (multiple choice) questions

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QUANTITATIVE

Front

Key terms are: testing, measurement, objectivity, replicability

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QUANTITATIVE

Front

Requires few respondents

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QUALITATIVE