Principles of Marketing

Front

It is the practice of managing the flow of information between an individual or an organization and the public.

Back

Public relations

Front

It is an oral communication with potential buyers of a product with the intention of making a sale.

Back

Personal Selling

Front

Process of persuading a potential customer to buy the product

Back

Sales promotion

Front

It is the use of consumer direct channels to reach and deliver goods and services to consumers without using marketing middlemen.

Back

Direct marketing