5 Typography

Front

serif

Back

text with a decorative tag

Front

Sans-serif

Back

text WITHOUT a decorative tag

Front

What are the four typeface classifications?

Back

Serif, Sans serif, Script, Decorative

Front

What is leading?

Back

space between baselines in rows of text

Front

What is kerning?

Back

space between individual characters

Front

What is tracking?

Back

spacing between groups of letters

Front

Arial is an example of which font type?

Back

text WITHOUT a decorative tag

Front

What is the equivalent measurement for an inch in points?

Back

72 pt

Front

What is the upward vertical stroke found on lowercase letters called?

Back

ascender

Front

What is the invisible line where all characters sit called?

Back

baseline