11 Marketing & Web Accessibility

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Demographics

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Statistical data relating to the population and particular groups within it

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What is a target audience?

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A particular group at which a film, book, advertising campaign, etc., is aimed

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What are some barriers to marketing products globally through e-commerce websites?

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Increased shipping costs and possible longer delivery time

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What law requires that websites be accessible to persons with disabilities?

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The Americans with Disabilities Act

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Websites for pre-school age children and those with special needs should incorporate more of what?

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Pictures and bright colors

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What is a brand strategy?

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A long-term plan for the development of a successful brand in order to achieve specific goals.

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Interactive media

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A method of communication in which the program's outputs depend on the user's inputs, and the user's inputs, in turn, affect the program's outputs.

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What is a style guide?

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ensures the consistent use of colors, fonts, and graphics, including the company's logo

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Which genre of videos is used for educational purposes within a company?

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Corporate Training

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What is a digital footprint?

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The information about a particular person that exists on the Internet as a result of their online activity.