1.2 Business Needs Marketing

Front

A written description of a business idea and how it will be carried out

Back

Business Plan

Front

___________________ function plans and manages financial resources

Back

Accounting and Finance

Front

The Primary reason for a business to exist is to provide ________ or _________

Back

Products or Services

Front

What is the focus of a television commercial that stresses the benefits of buying a new protein bar?

Back

Promotion

Front

A small restaurant upgrades its inventory tracking and menu ordering system to better serve customers and order the correct food items each week.

Back

Product Management

Front

A manufacturer of apparel signs a contract with a company that specializes in trucking and warehousing of imported goods.

Back

Distribution

Front

Agriculture is an example of Production.

Back

True

Front

Why did money systems replace bartering?

Back

As specialized labor became more common and a greater variety of products were available, bartering was not always possible.

Front

When the tan colored M&M was removed from the standard M&M package, the Mars candy company held a contest and allowed fans to vote on the next color of M&M. Blue won the customer voting contest.

Back

Product Service Management

Front

Offering retail store credit cards and layaway options to customers to make it easier to purchase items.

Back

Financing