Marketing Mix

The process of planning, pricing, promoting, selling, and distributing ideas, goods, or services to create exchanges that satisfy customers.

The group of people most likely to become customers and that is identified for a specific marketing program is the

____________ and _____________ are internal factors that affect a business operation.

An analysis of a company's strengths, weaknesses and the opportunities and threats that surround it.

How potential customers will be told about a company's products, including the message, media selected, special offers and the timing of campaigns.

The ______________ includes 4 basic marketing strategies.

Which of the following best describes a target market?

Which is NOT an aspect of the marketing mix? Options: product, placement, population, price

How the consumer gets the product

What type of information do businesses include in their marketing plan?