Marketing Concepts Flashcards

Front

Involves the locations and methods used to make products available to customers.

Back

Distribution

Front

The number of times per advertisement game, or show that a product or service is associated with an athlete, team, or entertainer.

Back

Gross Impression

Front

Ways to make customers aware of products and encourage them to buy.

Back

Promotion

Front

The creation and maintenance of satisfying exchange relationships.

Back

Marketing

Front

Some type of performance that people are willing to spend their money and spare time watching.

Back

Entertainment

Front

What a business offers customers to satisfy their needs.

Back

Product

Front

Describes how a business blends the four marketing elements of product, distribution, price, and promotion.

Back

Marketing Mix

Front

The combination of different types of communication that a company uses to reach its target market.

Back

Promotion Mix

Front

The value placed on a product.

Back

Price

Front

The process of using entertainment to market products.

Back

Entertainment Marketing