Logo Design

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What is a Logo?

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A logo is a symbol that is used by a company to identify its products.

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A logo also conveys the ____ or ownership of a product, company, campaign or concept.

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identity

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Why is a good logo important?

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It provides the target audience with instant brand recognition.

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A good logo always contains as many colors and shapes as possible.

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False

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A good logo is always... iconic, relevant, versatile

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True

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Early civilization to use a form of visual storytelling and logos to represent things.

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Egyptians

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What was a symbol that was used during Medieval Times?

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Coat of Arms (family symbol)

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Advertisements on social media are shown to audiences even when the product doesn't relate to them.

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False

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The idea of a "target audience" is a particular group of people, identified as the intended recipient of an advertisement or message.

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True

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A good motto/idea to keep your designs simple is...

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Less is More