2.5 Types of market segmentation

Front

What is market segmentation?

Back

When markets are divided into groups or segments.

Front

How can a market be segmented by age?

Back

Types of holidays, e.g., Vibe by Jet2 aimed at 25-40 year olds, Saga holidays aimed at over 50s.

Front

How is gender used in market segmentation?

Back

Magazines targeted at men or women, shoes and clothes, gender neutral hair and beauty products.

Front

Give an example of market segmentation by occupation.

Back

A DIY shop aims its products at builders. Commercial vans aimed at businesses like plumbers or builders.

Front

How does income affect market segmentation?

Back

Supermarkets offer a range of products, including own brand and premium brand products.

Front

What is an example of market segmentation by location?

Back

Maharaja Mac in India (no beef), Ebi burger in Hong Kong (shrimp patty).

Front

How does lifestyle influence market segmentation?

Back

People’s activities, interests, and hobbies, e.g., increased vegan range in supermarkets, demand for home office furniture, exercise apps.