Research Methodology for Business

Research Methodology for Business

Assessment

Flashcard

Business

University

Hard

Created by

Asianboi Asianboi

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122 questions

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1.

FLASHCARD QUESTION

Front

What is the definition of business research?

Back

Business research is an organized, systematic, data-based, critical, objective, scientific inquiry or investigation into a specific problem, undertaken with the purpose of finding answers or solutions to it.

2.

FLASHCARD QUESTION

Front

What are the main components of the business research process?

Back

The business research process includes idea and theory development, problem definition, searching for and collecting information, analyzing data, and communicating the findings and their implications.

3.

FLASHCARD QUESTION

Front

What is the difference between applied and basic research?

Back

Basic research (pure research) is conducted without a specific decision in mind and aims to expand knowledge in general. Applied research is conducted to address a specific business decision for a specific firm or organization.

4.

FLASHCARD QUESTION

Front

Give an example of applied research.

Back

An example of applied research is Apple's iPod, which helped increase sales significantly.

5.

FLASHCARD QUESTION

Front

What is the purpose of exploratory research?

Back

Exploratory research is conducted when not much is known about the situation at hand or when more information is needed to develop a proper theoretical framework.

6.

FLASHCARD QUESTION

Front

What is the scientific method in research?

Back

The scientific method is the way researchers use knowledge and evidence to reach objective conclusions about the real world.

7.

FLASHCARD QUESTION

Front

What is a research problem?

Back

A research problem is any situation where a gap exists between an actual and a desired ideal state.

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