Marketing Vocabulary Flashcards

Front

What is the primary focus of a company's Marketing Strategy?

Back

To devise an overall plan to promote products and achieve business objectives

Front

Which term describes the portion of a market controlled by a specific company's product?

Back

Market Share

Front

What does 'Brand' refer to in marketing?

Back

A name, term, design, symbol, or feature that distinguishes one seller's product from others

Front

What is the role of the Chief Marketing Officer (CMO) in an organization?

Back

To oversee the marketing activities

Front

Marketing term 'Place'

Back

The channels and locations through which a product is made available to customers

Front

What is the primary focus of Market Research in a company?

Back

Gathering information about the target market

Front

Which of the following best describes Consumer Behavior?

Back

The study of how individuals and groups select and use products

Front

What is the purpose of Advertising in business?

Back

To promote goods, services, or ideas through sponsorship

Front

What is considered a strength of a company in SWOT Analysis?

Back

Strong brand reputation

Front

What does a 'Threat' in SWOT Analysis typically represent?

Back

An external challenge that could harm the company