Introduction to Public Relations

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What is a public in Public Relations?

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A public is a group of people concerned with a specific issue in an organization or place.

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How does Webster's dictionary define 'public'?

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'People in general considered as a whole or a body of people sharing some common interest'.

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What is the definition of a crowd?

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A crowd is a small and definable group of people, often characterized by a common purpose or set of emotions.

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What distinguishes a mob from a crowd?

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A mob is a large, disorganized, and often violent crowd of people.

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Define 'mass' in the context of public relations.

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A mass is a relatively large number of people with a common interest, though they may not be in close proximity.

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What is an audience?

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An audience is a group of people who participate in a show or encounter a work of art, literature, theatre, music, video games, or academics.

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What is organizational behavior?

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Organizational behavior is the behavior of human beings in their workplace or corporate setting, studying the impact of individuals and groups on behavior within the organization.

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What is the primary function of Public Relations (PR)?

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PR manages communication between an organization and its audiences.

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What are some goals of Public Relations?

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Goals include education, correcting misinformation, and building or improving an image.

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Who first coined the term 'Public Relations'?

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The term was first coined by US President Thomas Jefferson.