Exploratory Research and Qualitative Analysis

Front

What is the main purpose of exploratory research?

Back

To gain a fundamental understanding of the problem

Front

Which of the following research techniques belongs to exploratory research? Randomized controlled trial, Sales data analysis, Focus group interviews, Correlation studies

Back

Focus group interviews

Front

Which of the following research methods does NOT fall under exploratory research? Options: In-depth interviews, Case studies, Secondary data analysis

Back

Large-scale survey research

Front

Which technique involves questioning knowledgeable individuals to obtain information?

Back

Experience surveys

Front

What is the ideal group size for a focus group interview?

Back

6-10 people

Front

Which of the following projective techniques is NOT part of exploratory research? Sentence completion method, Role-playing technique, Thematic apperception test

Back

Data regression analysis

Front

What is the main purpose of a pilot study?

Back

To provide preliminary qualitative data

Front

One major limitation of exploratory research is:

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The results are usually qualitative and may be subject to subjective bias

Front

Which of the following is an advantage of exploratory research? It provides exact data directly, It is flexible and cost-effective, It is only applicable to quantitative research, It is only useful in the field of marketing

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It is flexible and cost-effective

Front

Which of the following methods is typically NOT involved in exploratory research?
Case studies, Secondary data analysis, Projective techniques

Back

Statistical analysis