Digital Advertising Flashcard

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What is digital advertising?

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Digital advertising is the practice of promoting products or services using digital channels, such as websites, social media, and search engines.

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What is the main advantage of using first-party data in advertising?

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First-party data is collected directly from customers, providing brands with accurate insights into customer behavior and preferences.

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What does the term 'native advertising' mean?

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Native advertising refers to ads that match the form and function of the platform on which they appear, making them less intrusive.

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What is a retail media network?

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A retail media network is a platform that allows retailers to sell advertising space to brands, leveraging their customer data.

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What does PPC stand for?

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PPC stands for Pay Per Click, a digital advertising model where advertisers pay each time a user clicks on their ad.

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What is the purpose of advertising on social media?

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The purpose is to reach a large audience, engage with customers, and promote products or services effectively.

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What is the difference between organic and paid search traffic?

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Organic search traffic comes from unpaid search results, while paid search traffic comes from ads that appear in search engine results.

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What is the role of analytics in digital advertising?

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Analytics helps advertisers track the performance of their campaigns, understand customer behavior, and optimize their strategies.

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What is a call to action (CTA)?

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A call to action is a prompt that encourages users to take a specific action, such as 'Buy Now' or 'Sign Up'.

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What is the significance of targeting in digital advertising?

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Targeting allows advertisers to reach specific audiences based on demographics, interests, and behaviors, increasing the effectiveness of their campaigns.