Digital Advertising Flashcard

Digital Advertising Flashcard

Assessment

Flashcard

Science

4th Grade

Practice Problem

Hard

Created by

Wayground Content

FREE Resource

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15 questions

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1.

FLASHCARD QUESTION

Front

What is digital advertising?

Back

Digital advertising is the practice of promoting products or services using digital channels, such as websites, social media, and search engines.

2.

FLASHCARD QUESTION

Front

What is the main advantage of using first-party data in advertising?

Back

First-party data is collected directly from customers, providing brands with accurate insights into customer behavior and preferences.

3.

FLASHCARD QUESTION

Front

What does the term 'native advertising' mean?

Back

Native advertising refers to ads that match the form and function of the platform on which they appear, making them less intrusive.

4.

FLASHCARD QUESTION

Front

What is a retail media network?

Back

A retail media network is a platform that allows retailers to sell advertising space to brands, leveraging their customer data.

5.

FLASHCARD QUESTION

Front

What does PPC stand for?

Back

PPC stands for Pay Per Click, a digital advertising model where advertisers pay each time a user clicks on their ad.

6.

FLASHCARD QUESTION

Front

What is the purpose of advertising on social media?

Back

The purpose is to reach a large audience, engage with customers, and promote products or services effectively.

7.

FLASHCARD QUESTION

Front

What is the difference between organic and paid search traffic?

Back

Organic search traffic comes from unpaid search results, while paid search traffic comes from ads that appear in search engine results.

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