PBA Marketing

Flashcard
•
Fun
•
9th - 12th Grade
•
Hard
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65 questions
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1.
FLASHCARD QUESTION
Front
Which of the following represents the "P" in the marketing mix that deals with how a product is designed, its features, and quality? Promotion, Price, Product, Place
Back
Product
2.
FLASHCARD QUESTION
Front
Which marketing function focuses on getting products from producers to consumers efficiently?
Back
Distribution
3.
FLASHCARD QUESTION
Front
Which economic utility focuses on the transformation of raw materials into finished products?
Back
Form Utility
4.
FLASHCARD QUESTION
Front
The main goal of channel management is to:
Back
Ensure products are available to customers
5.
FLASHCARD QUESTION
Front
A company targeting customers based on their lifestyle choices and personality traits is using which segmentation variable?
Back
Psycographics
6.
FLASHCARD QUESTION
Front
The process of dividing a market into distinct groups based on shared characteristics is known as:
Back
Market segmentation
7.
FLASHCARD QUESTION
Front
Which function of marketing involves communicating with customers to inform, persuade, and remind them about a product or service?
Back
Promotion
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