PBA Marketing

PBA Marketing

Assessment

Flashcard

Fun

9th - 12th Grade

Hard

Created by

Quizizz Content

FREE Resource

Student preview

quiz-placeholder

65 questions

Show all answers

1.

FLASHCARD QUESTION

Front

Which of the following represents the "P" in the marketing mix that deals with how a product is designed, its features, and quality? Promotion, Price, Product, Place

Back

Product

2.

FLASHCARD QUESTION

Front

Which marketing function focuses on getting products from producers to consumers efficiently?

Back

Distribution

3.

FLASHCARD QUESTION

Front

Which economic utility focuses on the transformation of raw materials into finished products?

Back

Form Utility

4.

FLASHCARD QUESTION

Front

The main goal of channel management is to:

Back

Ensure products are available to customers

5.

FLASHCARD QUESTION

Front

A company targeting customers based on their lifestyle choices and personality traits is using which segmentation variable?

Back

Psycographics

6.

FLASHCARD QUESTION

Front

The process of dividing a market into distinct groups based on shared characteristics is known as:

Back

Market segmentation

7.

FLASHCARD QUESTION

Front

Which function of marketing involves communicating with customers to inform, persuade, and remind them about a product or service?

Back

Promotion

Create a free account and access millions of resources

Create resources
Host any resource
Get auto-graded reports
or continue with
Microsoft
Apple
Others
By signing up, you agree to our Terms of Service & Privacy Policy
Already have an account?