Digital Marketing Unit - 1 Flashcard

Front

What is the primary focus of digital marketing?

Back

Online channels and platforms

Front

When did the history of digital marketing begin?

Back

1990s

Front

Which of the following is considered an ineffective form of digital marketing?
Social media advertising,
Search engine optimization (SEO),
Email marketing,
Banner ads

Back

Banner ads

Front

What is the purpose of a digital marketing strategy template?

Back

To plan and guide digital marketing efforts

Front

What is the customer value journey?

Back

The process of attracting and retaining customers

Front

How can you move prospects through the customer value journey?

Back

By providing consistent and valuable experiences

Front

What is the primary focus of content marketing?

Back

Building brand awareness

Front

What common problem can content marketing solve?

Back

Lack of brand visibility

Front

What are the components of content marketing?

Back

Text, images, videos, and other formats

Front

What does ROI stand for in the context of content marketing?

Back

Return on Investment