International Marketing Flashcard

Front

What is the primary goal of international marketing?

Back

To expand market reach

Front

Which of the following is an example of a tariff? Options: Income tax on foreign earnings, Licensing fee for technology transfer, Import duty on goods, Export quota

Back

Import duty on goods

Front

What does the term 'globalization' refer to in a marketing context?

Back

Standardizing products for the global market

Front

Which element is NOT typically considered part of a country's 'business environment'? Cultural practices, Political stability, Economic factors, Personal relationships

Back

Personal relationships

Front

What is a 'grey market'?

Back

Markets that are unofficial but legal

Front

Direct exporting is:

Back

Selling directly to a customer in another country

Front

Which market entry strategy involves the least risk? Options: Direct investment, Franchising, Exporting, Joint ventures

Back

Exporting

Front

The '4 Ps' of marketing include Product, Price, Place, and:

Back

Promotion

Front

What is 'glocalization'?

Back

Tailoring global products to local markets

Front

What role do cultural differences play in international marketing?

Back

They should be adapted to.