Media Activities Flashcard

Front

Which indicators are relevant for the Awareness stage? Options: ROAS, CPM, Reach, View Rate, Cost per Lead, CTR

Back

CPM, Reach, View Rate

Front

Which metric best reflects ad efficiency in generating traffic? Options: CPM, CTR, Impression Share, Bounce Rate

Back

CTR

Front

What does a high CTR typically indicate?

Back

High user interest in the ad

Front

What should you analyze first when defining media objectives for a campaign? Options: Market share, Budget limitations, Competitor's ad creatives, Customer journey stage and business goal

Back

Customer journey stage and business goal

Front

What is a key output of the media team’s strategy process?

Back

Audience segmentation and channel mix

Front

Which of the following is a true statement about campaign measurement? It should be based only on ROAS, Only performance channels need metrics, Measurement must align with business goals and user journey stages, Impressions always indicate success

Back

Measurement must align with business goals and user journey stages

Front

What is a common mistake when analyzing media performance?

Back

Ignoring business objectives

Front

Which team is primarily responsible for analyzing follower growth, engagement rate, and post saves?

Back

Social/content team