
Media Activities Flashcard
Flashcard
•
Professional Development
•
•
Practice Problem
•
Hard
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8 questions
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1.
FLASHCARD QUESTION
Front
Which indicators are relevant for the Awareness stage? Options: ROAS, CPM, Reach, View Rate, Cost per Lead, CTR
Back
CPM, Reach, View Rate
2.
FLASHCARD QUESTION
Front
Which metric best reflects ad efficiency in generating traffic? Options: CPM, CTR, Impression Share, Bounce Rate
Back
CTR
3.
FLASHCARD QUESTION
Front
What does a high CTR typically indicate?
Back
High user interest in the ad
4.
FLASHCARD QUESTION
Front
What should you analyze first when defining media objectives for a campaign? Options: Market share, Budget limitations, Competitor's ad creatives, Customer journey stage and business goal
Back
Customer journey stage and business goal
5.
FLASHCARD QUESTION
Front
What is a key output of the media team’s strategy process?
Back
Audience segmentation and channel mix
6.
FLASHCARD QUESTION
Front
Which of the following is a true statement about campaign measurement? It should be based only on ROAS, Only performance channels need metrics, Measurement must align with business goals and user journey stages, Impressions always indicate success
Back
Measurement must align with business goals and user journey stages
7.
FLASHCARD QUESTION
Front
What is a common mistake when analyzing media performance?
Back
Ignoring business objectives
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