The Science of Branding

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Archetype

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a common story pattern or character that occurs over and over in literature

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Differentiate

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to recognize the difference between things and people; to make distinct

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Endow

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to give someone a quality or characteristic

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Evoke

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to produce a strong feeling, emotion or response

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Iconic

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widely recognizable, highly original, and unique

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Innovative

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using new methods or ideas

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Portray

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to represent someone or something in a particular way

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Statistics

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a collection of data, counted, measured, and expressed in mathematical language

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Strategy

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a plan or series of actions to achieve something

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Technique

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a method or specific way to do something