Rhetorical Appeals

Front

What is ethos?

Back

The ethical appeal is based on the credibility and reliability or authority of the writer.

Front

Provide an example of ethos.

Back

As your mother, I must insist that you obey my rules and be home before curfew.

Front

What is logos?

Back

Logos uses facts, logic, organization, statistics, data, and/or more to convince.

Front

Provide an example of pathos.

Back

When you give a $5 donation, you will help feed one hungry child.

Front

Provide an example of ethos related to medical advice.

Back

Doctors have been recommending this type of medication ever since 1956.

Front

What is pathos?

Back

The emotional appeal; appeals to an audience's needs, values, and emotional sensibilities.

Front

How does ethos enhance an argument?

Back

Ethos enhances an argument by establishing the speaker's credibility and trustworthiness.

Front

What role does logos play in persuasive writing?

Back

Logos plays a role in persuasive writing by providing logical reasoning and evidence to support claims.

Front

How can pathos be effectively used in advertising?

Back

Pathos can be effectively used in advertising by evoking emotions that resonate with the audience, such as compassion or fear.

Front

What is the difference between ethos and pathos?

Back

Ethos appeals to credibility and ethics, while pathos appeals to emotions.