SMSM

Front

Which organizational structure has no functional or product categories and is appropriate for businesses with one or two product lines only?

Back

SIMPLE STRUCTURE

Front

This environmental scanning variable refers to mankind's social system that can affect the firm's long-term decision.

Back

SOCIETAL ENVIRONMENT

Front

Which organizational structure is appropriate for firms with several product lines in one industry?

Back

FUNCTIONAL STRUCTURE

Front

This type of stability strategy attempts to artificially support a company's sales decline by reducing investment and discretionary expenditures.

Back

PROFIT STRATEGY

Front

Which corporate strategy issue addresses the firm's overall orientation toward growth, stability, and retrenchment?

Back

DIRECTIONAL STRATEGY

Front

This type of competitive advantage aims to sell a company's products and services at a small but profitable market segment.

Back

COST FOCUS

Front

Which element of task environment has the power to create or reduce demands for a product or service?

Back

CUSTOMERS

Front

This type of competitive advantage aims to create a new demand for a particular product or service at an uncontested market space.

Back

BLUE OCEAN STRATEGY

Front

This classification of marketing strategies involves the firm's use of a successful name to market its other existing or newly developed products.

Back

BRAND EXTENSION

Front

Which element of task environment directly participates in activities that help fulfill the firm's goals?

Back

EMPLOYEES