Marketing

Marketing

Assessment

Flashcard

Business

University - Professional Development

Hard

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14 questions

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1.

FLASHCARD QUESTION

Front

What are the 4 P's of the Marketing Mix? Options: Product, Price, Payment, Promotion, Price, Place, Privacy, Promotion, Promotion, Podcasting, Place, Product, Product, Place, Price Promotion

Back

Product, Place, Price, Promotion

2.

FLASHCARD QUESTION

Front

The 4 P's (Product, Place, Price, and Promotion) are known as the _________.

Back

marketing mix

3.

FLASHCARD QUESTION

Front

The process of communicating the value of a product or service to customers, for the purpose of selling that product or service

Back

Marketing

4.

FLASHCARD QUESTION

Front

A tangible good or an intangible service

Back

Product

5.

FLASHCARD QUESTION

Front

Methods of communication that a marketer uses to provide information to different parties about the product

Back

Promotion

6.

FLASHCARD QUESTION

Front

How will you reach your audience? TV, radio, billboards, magazines, Internet? When is the best time to promote? Is there seasonality in the market?

Back

Promotion

7.

FLASHCARD QUESTION

Front

A group of customers a business has decided to aim its marketing efforts and ultimately its merchandise towards

Back

Target Market

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