Front

A type of market segmentation divides markets into distinct groups based on age, gender, income level, occupation, or education level.

Back

Demographic Segmentation

Front

A type of business market to a business that advertises and sells services instead of products.

Back

Service market

Front

A type of business market that advertise and sell their goods or services to other businesses instead of marketing directly to consumers.

Back

Business to business market

Front

A type of market segmentation that divides markets into distinct groups based on location, such as region, state, or city.

Back

Geographic Segmentation

Front

A type of market segmentation that divide markets into distinct groups based on lifestyle, values, beliefs, interests, or opinion

Back

Psychographic Segmentation

Front

A type of business market that divides markets into distinct groups based on usage, attitude, loyalty, or benefit.

Back

Behavioral Segmentation

Front

Many individuals are involved in the buying process. Within large organizations, rarely is one individual solely responsible for the purchase of products or services. Instead many individuals and departments may be involved in the buying process. What type of customer is this describing?

Back

Business/Organizational customer

Front

They buy goods and services for ultimate use or satisfy their own needs. Options: Individual/Household customer, Business/organizational customer

Back

Individual/Household customer

Front

Buyers and sellers in the organizational market must maintain extensive contact.

Back

Business/organizational customer

Front

A type of market segmentation divides markets into distinct groups based on age, gender, income level, occupation, or education level.

Back

Demographic Segmentation