Merged Marketing and Busines - BUS F/C,MF/F & TRGT MKT/ MKTG MIX

Front

Marketing is the bridge between the _________ and the __________.

Back

Producer, consumer

Front

What are the 7 things that can be marketed?

Back

Durable goods, non-durable goods, services, people, places, organizations, ideas

Front

What function of marketing matches this definition? Getting the money that is necessary to pay for the operations of a business.

Back

Financing

Front

What function of marketing matches this definition? Communicating with potential customers to inform, persuade, or remind them about a business’s products.

Back

Promotion

Front

What function of marketing matches this definition? Getting the necessary information to make sound decisions.

Back

Marketing and Information Management

Front

What function of marketing matches this definition? Decisions dictate how much to charge for goods and services in order to maximize profits.

Back

Pricing

Front

What function of marketing matches this definition? Deciding where and to whom products need to be sold in order to reach the final users.

Back

Distribution

Front

What function of marketing matches this definition? Obtaining, developing, maintaining, and improving a product or a product mix in response to market opportunities.

Back

Product Service Management

Front

What function of marketing matches this definition? Provides customers with goods and services they want.

Back

Selling

Front

What is an example of a time when the customer and consumer would be different people? Options: An athlete buying a sports drink., A teacher buying whiteboard markers., A person buying dog food., A kids buying ice cream with their allowance.

Back

A person buying dog food.