Certification Review 1

Front

If a company wants its ad to appear on the “Trends for you” section on X, what kind of promotion should it run?

Back

Promoted Tweet

Front

__________ is the simulation of human intelligence processes by machines, especially computer systems.

Back

Artificial intelligence

Front

Norris & Jones, a high-end restaurant, posts a giveaway on Instagram. Within the first two days, the post is seen by 4,500 people. Each of these exposures to the post is considered an interaction.

Back

True

Front

Social media marketing is a form of inbound marketing.

Back

True

Front

Between 1995 and 2002, extreme internet usage growth played a key role in opening up the internet as a viable marketing option for businesses. Which of the following is the name of this time period? Dot-com bubble, Internet marketing era, Digital bubble, Digital era

Back

Dot-com bubble

Front

A ________ is a statement or phrase that encourages audience response.

Back

Call to action

Front

________ was the first true social media network.

Back

Myspace

Front

________ is a measurement of a customers’ familiarity with a brand and its products and/or services.

Back

Brand awareness

Front

If a business wants to be successful on social media, it should copy a competitor’s social media marketing efforts.

Back

False

Front

If a bicycle company creates and shares a blog post about the best mountain biking trails in America, what form of marketing is being used?

Back

Content marketing