PIB20903 - Flashcard 1 - Topic 5 & 6

Front

What is consumer behaviour?

Back

The actions and decision processes involved in purchasing and using products

Front

Which of the following is NOT a psychological factor affecting consumer behaviour? Motivation, Perception, Social class, Attitude

Back

Social class

Front

In the buyer decision process, which stage comes after the 'Evaluation of Alternatives'?

Back

Purchase decision

Front

Which of the following is an example of habitual buying behaviour? Buying a car after extensive research, Buying a new brand of chips for variety, Buying toothpaste regularly without much thought, Comparing different laptops before purchasing

Back

Buying toothpaste regularly without much thought

Front

What does 'positioning' mean in marketing?

Back

Arranging a product to occupy a distinctive place in consumers' minds

Front

What type of segmentation is based on consumers' lifestyles, personality, and values?

Back

Psychographic segmentation

Front

Which segmentation strategy considers factors like income, age, gender, and education?

Back

Demographic segmentation

Front

Which of the following is an example of a differentiated (segmented) marketing strategy? A company sells the same toothpaste to all consumers, A clothing brand offers different collections for teenagers and working professionals, A luxury watch brand targets only high-income individuals, A local bakery customizes cakes for individual customers

Back

A clothing brand offers different collections for teenagers and working professionals

Front

Which factor is NOT considered when selecting a target market? Options: Market size and growth, Segment attractiveness, Company objectives and resources

Back

Competitor's stock price

Front

What is a positioning map used for?

Back

To visually represent how products are perceived compared to competitors