Persuasive Techniques

Front

What is an error in reasoning?

Back

Fallacious reasoning

Front

What persuasive technique tries to get you to see an idea as the right thing to do?

Back

Ethos

Front

What is a statement that makes things seem less than they actually are?

Back

Understatement

Front

What do we call positive, vague words used to convince readers, like 'all natural'?

Back

Glittering generalities

Front

What is it called when you use the claim you are trying to make as proof of that claim?

Back

Circular reasoning

Front

What persuasive technique appeals to logic and reason?

Back

Logos

Front

What is the emotional appeal used in persuasive writing?

Back

Pathos

Front

What is a statement that exaggerates for effect?

Back

Overstatement

Front

What term describes a persuasive technique that relies on the credibility of the speaker?

Back

Ethos appeal

Front

What is the term for a persuasive technique that evokes nostalgia?

Back

Nostalgia