Digital Marketing and E-commerceFlashcardziz

Front

What is the second stage of the marketing funnel?

Back

Consideration

Front

True or false: Organic social media requires paid promotion

Back

False

Front

A potential customer who has interacted with a brand and shared personal information, like an email address is called?

Back

A lead

Front

What refers to tracking and analyzing conversations and trends related to a brand?

Back

Social listening

Front

The combination of elements that inform how people perceive a brand is called?

Back

Brand Identity

Front

The number of unique customers who visit a platform over a month-long span is called?

Back

Monthly Active Users

Front

What is the Rule of seven?

Back

A marketing concept that states a potential customer must see a message at least seven times before they’re ready to take action.

Front

What outlines exactly what a company does and for whom, and what makes it different from competitors?

Back

Brand Positioning Statement

Front

An instruction that tells the customer what to do next is called?

Back

Call to Action

Front

What do Brand voice guidelines describe?

Back

Presentation in writing