HCI - von Restorff Effect

Front

What does the von Restorff Effect suggest about memory and attention?

Back

Distinctive or unique items are more likely to be captured by attention and remembered.

Front

How does the "Invisible Gorilla" experiment relate to the von Restorff Effect?

Back

It demonstrates that even distinctive elements can be missed when attention is directed elsewhere.

Front

Why is it important, for example, to carefully consider the use of movement in design projects?

Back

To avoid negatively affecting users with motion sensitivity.

Front

Why do users often miss critical updates in an interface?

Back

They focus on specific tasks, making subtle updates go unnoticed.

Front

Which of the following is an example of banner blindness? A user skips over a discount banner at the top of a webpage. A user clicks on every banner they see. A user gets distracted by a banner's design. A user highlights text in a banner for later.

Back

A user skips over a discount banner at the top of a webpage.