Service Marketing

Service Marketing

Assessment

Flashcard

Other

University

Hard

Created by

Quizizz Content

FREE Resource

Student preview

quiz-placeholder

5 questions

Show all answers

1.

FLASHCARD QUESTION

Front

All of the following are examples of services EXCEPT: Banking, Hotels, Tax preparation, computer software

Back

computer software

2.

FLASHCARD QUESTION

Front

Services can not be stored. This describes the ___________characteristic of services.

Back

Perishable

3.

FLASHCARD QUESTION

Front

SST refers to __________

Back

Self- Service Technologies

4.

FLASHCARD QUESTION

Front

Is employee training an example of 'physical evidence' of service?

Back

No

5.

FLASHCARD QUESTION

Front

What does CRM stand for in the context of service management?

Back

Customer Relationship Management