Front

Product/Service Management is a marketing function that involves obtaining, developing, maintaining, and improving a product or service mix in response to

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market opportunities.

Front

A new car that provides you the benefit of transporting you to work is known as a(n)

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good.

Front

Massages, cooking lessons, and Internet connections are known as

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services.

Front

Services that include delivery, instruction, or maintenance are referred to as __________ services.

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product-related

Front

A service that is not attached to any tangible good is known as a __________ service.

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pure

Front

Product/Service management should be approached from the angle of the

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customer's point of view.

Front

What can help product/service managers predict whether a new product will be successful before a business makes a major investment?

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Market research

Front

Costs and available resources are especially important factors for product/service managers to examine during which phase of product/service management?

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New-product development

Front

What controls new-product considerations like warranties and safety standards?

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Government regulations

Front

What is the strategy called that involves creating a certain impression of a product in the minds of customers?

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positioning.