Unit 9

Front

The 7Ps of marketing mix

Back

Product

Price

Promotion

Place

People

Packaging

Process

Front

The process of giving a meaning to specific organization, company, products, or services by creating and shaping a brand in consumer's mind

Back

Branding

Front

a business and its different parts are one single equity and have a common goal, aligned and integrated activities to achieve that goal. This concept focuses on meeting customers needs in a better and consistent way as well as performing social responsibilities

Back

Holistic marketing concept

Front

The overall excellence or superiority of a product or service in meeting or exceeding customer expectations

Back

Quality

Front

The percentage or portion of total sales within a specific market that a company or product holds.

Back

Market share

Front

The ability of a company to generate earnings or financial gains in relation to its investments and costs

Back

Profitability

Front

The capacity of an organization to utilize resources effectively and achieve optimal productivity in its operations

Back

Operational efficiency

Front

Assistant or aid provided to customers before, during, or after their purchase to help them use a product or service.

Back

Service support

Front

Providing products or services within the agreed-upon or expected time frame.

Back

Timely delivery

Front

A company's strategy focuses on meeting the needs and wants of customers while considering society's well-being.

Back

Societal marketing orientation