Unit 9

Unit 9

Assessment

Flashcard

English

University

Practice Problem

Easy

Created by

D HUYỀN

Used 1+ times

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33 questions

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1.

FLASHCARD QUESTION

Front

The 7Ps of marketing mix

Back

Product

Price

Promotion

Place

People

Packaging

Process

2.

FLASHCARD QUESTION

Front

The process of giving a meaning to specific organization, company, products, or services by creating and shaping a brand in consumer's mind

Back

Branding

3.

FLASHCARD QUESTION

Front

a business and its different parts are one single equity and have a common goal, aligned and integrated activities to achieve that goal. This concept focuses on meeting customers needs in a better and consistent way as well as performing social responsibilities

Back

Holistic marketing concept

4.

FLASHCARD QUESTION

Front

The overall excellence or superiority of a product or service in meeting or exceeding customer expectations

Back

Quality

5.

FLASHCARD QUESTION

Front

The percentage or portion of total sales within a specific market that a company or product holds.

Back

Market share

6.

FLASHCARD QUESTION

Front

The ability of a company to generate earnings or financial gains in relation to its investments and costs

Back

Profitability

7.

FLASHCARD QUESTION

Front

The capacity of an organization to utilize resources effectively and achieve optimal productivity in its operations

Back

Operational efficiency

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