2.4 Internal & External Communication

Front

What is effective communication?

Back

The successful transfer of messages between sender(s) and receiver(s).

Front

What is internal communication?

Back

The exchange of messages between two or more members of the same organisation.

Front

What is external communication?

Back

The exchange of messages between an organisation and external entities such as customers, suppliers, or investors.

Front

What is one-way communication?

Back

Communication that transmits a message which does not require any feedback.

Front

What is two-way communication?

Back

Communication that occurs when the receiver gives a response to the message received.

Front

What is formal communication?

Back

Communication channeled through the business's organisational structure and likely to be recorded.

Front

What is informal communication?

Back

Any communication that takes place outside of the official channels and is unlikely to be formally recorded.

Front

What are the characteristics of effective communication?

Back

Clear, appropriate to the context, sent to the correct receiver, timely, and contains only the required amount of detail.

Front

What are the benefits of effective communication?

Back

Minimises mistakes, clarifies roles, ensures business values are clear, provides necessary information to customers, minimises costs, and helps exploit new opportunities.

Front

What is a barrier to effective communication?

Back

Anything that hinders the flow of information leading to misunderstandings, conflicts, and inefficiency.