Ethos, Pathos & Logos

Front

What is Ethos?

Back

Ethos is a persuasive appeal that establishes the credibility and trustworthiness of the speaker or brand. It aims to convince the audience of the reliability and moral character of the source.

Front

What is Pathos?

Back

Pathos is a persuasive appeal that evokes emotions in the audience. It aims to connect with the audience's feelings, values, and beliefs to persuade them.

Front

What is Logos?

Back

Logos is a persuasive appeal that uses logic, facts, and reason to convince the audience. It focuses on providing clear arguments and evidence.

Front

What does Kairos refer to in persuasive communication?

Back

Kairos refers to the opportune moment or context in which a persuasive message is delivered. It emphasizes the importance of timing and relevance.

Front

How does Ethos influence an advertisement?

Back

Ethos influences an advertisement by presenting the company or spokesperson as reliable and credible, which can build trust with the audience.

Front

How does Pathos influence an advertisement?

Back

Pathos influences an advertisement by appealing to the audience's emotions, making them feel a connection to the product or message.

Front

How does Logos influence an advertisement?

Back

Logos influences an advertisement by providing logical arguments and factual evidence that help the audience understand the benefits of the product.

Front

Give an example of Ethos in advertising.

Back

An example of Ethos in advertising is a commercial featuring a doctor endorsing a health product, which establishes credibility.

Front

Give an example of Pathos in advertising.

Back

An example of Pathos in advertising is a charity ad showing images of suffering animals to evoke sympathy and encourage donations.

Front

Give an example of Logos in advertising.

Back

An example of Logos in advertising is a car commercial that presents statistics about safety ratings and fuel efficiency.