ME11 3.02 USP Flashcard

Front

The purpose and goal of selling is to help customers make ________ buying decisions.

Back

satisfying

Front

Feature - Benefit Selling is:

Back

matching the features of each product to a customer's needs and wants.

Front

A car's color, price, stereo system, airbags, tires, etc, are considered ___________ features.

Back

tangible

Front

A salesperson is most likely to find out how effectively a product actually functions in normal, everyday use from a(n)

Back

customer.

Front

Data that describes a group of people in terms of their age, marital status, family size, ethnic background, gender, education, and income

Back

Demographics

Front

Which company's USP is:
Think Outside the Bun

Back

Taco Bell

Front

Which company's USP is:
Quality is Our Recipe?

Back

Wendy's

Front

Which company's USP is:
Finger Lickin' Good?
Options:
Wendy's,
McDonalds,
Taco Bell,
KFC,
Burger King

Back

KFC

Front

Why does a business analyze and identify its unique selling proposition?

Back

To determine what sets it apart from competitors

Front

A primary reason that it is important for a business to identify its unique selling proposition is

Back

to make its product visible to the target market.