5.1 Manage your ad campaigns FLASHCARD

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What is not an example of a sorting feature in Meta Ads Manager reporting? Options: Search and filter, Date range, Breakdown, Results

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Results

Front

True or false: Reach and impressions are the same metric.

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False

Front

Which column category can be customized further to show more metrics categories like Page post, messaging, media, clicks and awareness?

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Engagement

Front

Which metric maps to the awareness objective?

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Estimated ad recall lift (people)

Front

True or false: You can strengthen ad delivery and performance by redistributing budget to target ads to audiences that respond well to your ads.

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True