Using Social Media in Business Flashcard

Front

Which of the following social media platforms is best known for its professional networking capabilities? Instagram, Snapchat, LinkedIn, TikTok

Back

LinkedIn

Front

A key feature that differentiates Facebook from other platforms is its ability to:

Back

Integrate both personal and business communication through pages and groups

Front

How does the audience profile of Twitter typically differ from that of YouTube?

Back

YouTube primarily targets an audience seeking video content, while Twitter focuses on short, rapid updates.

Front

Which of the following is NOT a typical business use of social media? Promoting products and services, Creating and reinforcing a brand image, Delivering customer service and handling queries, Completely replacing face‐to‐face communication in all business settings

Back

Completely replacing face‐to‐face communication in all business settings

Front

What is one major benefit of using social media for international business promotion?

Back

It allows businesses to reach a global audience at a low cost

Front

Which risk is most commonly associated with using social media in business? Options: Enhanced brand reputation, Increased opportunities for customer engagement, Negative comments that could damage the business’s reputation, A guaranteed increase in sales

Back

Negative comments that could damage the business’s reputation

Front

In the context of social media planning, why is identifying a target audience important?

Back

To tailor content and posting schedules to the specific needs and interests of a defined group

Front

Which element is NOT typically part of a social media plan for a business? Options: Setting specific business requirements and targets, Developing a content‐posting schedule, Ignoring feedback from potential customers, Selecting social media platforms based on audience profiles

Back

Ignoring feedback from potential customers

Front

What is a primary reason for developing a social media policy for a business?

Back

To ensure consistent messaging and manage risks such as security and reputation issues

Front

What is the purpose of creating a content‐posting schedule?

Back

To ensure content is published consistently at times when the target audience is most active