Influence and Persuasion Flashcard

Front

According to Dr. Robert Cialdini, what is the first principle of influence?

Back

Reciprocation

Front

What is the principle of liking based on?

Back

Similarity and compliments

Front

What do people want to follow according to the principle of social proof?

Back

The lead of many others

Front

What do people want to follow according to the principle of authority?

Back

True experts

Front

What do people want to be consistent with according to the principle of commitment and consistency?

Back

What they have already committed themselves to

Front

What do people want more of according to the principle of scarcity?

Back

What they can have less of

Front

What is the new principle introduced by Dr. Robert Cialdini?

Back

Unity

Front

What did the study on a college campus reveal about the principle of unity?

Back

Contributions doubled when the request was made by a student

Front

What is the best way to enhance the influence process according to Dr. Robert Cialdini?

Back

Giving benefits and advantages

Front

What should a communicator do to grab attention and dollars according to Dr. Robert Cialdini?

Back

Show that what they have is limited or unique