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What is the Core Benefit of a product?

Back

The Core Benefit is the fundamental need or want that a product fulfills for the consumer.

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What does the term 'Generic/Basic Product' refer to?

Back

The Generic/Basic Product refers to the physical and tangible attributes of a product, such as its design, features, and quality.

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Define the Expected Product level.

Back

The Expected Product level includes the attributes and conditions that buyers normally expect when they purchase a product.

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What is the Augmented Product?

Back

The Augmented Product includes additional services and benefits that enhance the product's value, such as warranties, customer service, and after-sales support.

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What is the 'Billboard effect' in packaging?

Back

The Billboard effect refers to when consumers attribute a specific color or branding to a specific product, enhancing brand recognition.

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What is the significance of Market Potential in a geographic strategy?

Back

Market Potential refers to the estimated total sales volume of a product in a specific market, which is crucial for effective product launch.

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What role does a Company's local reputation play in product launch?

Back

A Company's local reputation can significantly influence consumer trust and acceptance of a new product in the market.

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What is the Cost of filling the pipeline in product strategy?

Back

The Cost of filling the pipeline refers to the expenses incurred in ensuring that products are available in sufficient quantities to meet market demand.

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Which product level is NOT a factor in effective geographic strategy?

Back

The product's color scheme is NOT a factor in effective geographic strategy for product launch.

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What does the Width of a product mix refer to?

Back

The Width of a product mix refers to the number of different product lines a company carries.