Flashcard for PM

Front

What is a potential downside of TikTok Shop’s community-driven customer support system? Options: It significantly increases company costs. It reduces engagement between users and brands. It guarantees professional customer service at all times. It eliminates the need for influencers in marketing.

Back

It reduces engagement between users and brands.

Front

What is a key difference between TikTok Shop content creators and freelancers?

Back

TikTok Shop content creators do not have contracts, while freelancers usually sign agreements before working.

Front

Which type of influencer receives a fixed payment from brands to create product advertisement videos on TikTok?

Back

Influencers who receive a fixed commission

Front

What is the primary characteristic of TikTok Shop’s customer support model?

Back

It redirects users to community-driven solutions.

Front

Why might businesses prefer community-driven support over traditional customer service roles? Options: To increase customer complaints, To improve employee satisfaction, To decrease community engagement, To reduce costs and operational expenses

Back

To reduce costs and operational expenses

Front

Why are TikTok creators who promote products considered contingent workers rather than freelancers? Options: They sign long-term contracts with brands. They receive a fixed salary from TikTok. Their earnings depend on commissions from sales rather than guaranteed payments. They have complete control over pricing and contract terms.

Back

Their earnings depend on commissions from sales rather than guaranteed payments.

Front

TikTok can be considered a virtual organization because: TikTok hires external people on-demand for specific projects

Back

TikTok hires external people on-demand for specific projects.

Front

What is a possible consequence of relying too much on community-driven support?

Back

Uncensored content leading to misinformation

Front

What is one major benefit of TikTok Shop’s decentralized support model?

Back

It minimizes the need for a large, paid support team.

Front

What makes TikTok Shop’s business model different from traditional e-commerce?

Back

TikTok Shop relies on content creators to sell products instead of using a fixed sales team.